EMBRACING THE DUALITY OF CREATIVITY - balenciaga 2034


This is a prototype of what fashion campaigns might look like in a near future.





Using emerging technologies such as game engines and machine learning tools, BALENCIAGA – ARTELITIST* 2034 speculates on how the inclusion of these previously cited technologies in society could transform the way and the motif for which important fashion brands create their campaign. *Artelitist: An exclusive group, seen as the "Elite" of society that is meant to save and preserve Humanity's sole creativity in a world submerged by the use of Artificial Intelligence.

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